Communications Strategy for the Regional Infrastructure Consortium of the Third Sector in the North East

Client: VONNE (as accountable body for the RIC)


Development of a communications strategy for the Regional Infrastructure Consortium for the Third Sector (that's the Consortium of Regional Infrastructure, not the Regional Consortium of Infrastructure - isn't English ambiguous sometimes?). The RIC is there to coordinate and represent the work of regional organisation. Although it has had some successes in gaining/directing CapacityBuilders funding (for Funding Information North East and the Regional ICT Champion for example), the diversity of the participants means that creating a focus is something of a challenge. We sought to produce a limited number of coherent messages for different stakeholder groups and produced an action plan to improve the RIC's image.